Seven industry veterans look back at the lessons they learned from their very first days in the PR field.
Ed Adler
Organization: Time Warner
Title: EVP, corporate communications
Location: New York
Years in PR: 20
Ed Adler began his career as a journalist and moved into media relations for Time Inc. Soon after, he realized PR's increasing role in corporate America.
"I was doing mostly magazine publicity," he says. "It wasn't something I wanted ...