Sometimes the best PR campaigns aren't meant to be PR campaigns at first. Some 40 years ago, staffers at what would eventually become the Bayer Corporation began an initiative to help local children, many of them their own, learn science based on a hands-on, inquiry-based model.
In 1995, the company formalized the effort, calling it Making Science Make Sense (MSMS), in the process setting up a company-wide initiative intended to advance science literacy across the country, from grades K-12.
"Thomas Edison said, ...