In recent years, the question of where to house a university's PR program has become a point of debate. Tonya Garcia surveys the differing views
Last January, PR agency CapComm began work on a four-month project for the Smithsonian's Jazz Café to help drive attendance at the weekly event. Using research supplied by the client, the agency helped create a development package that was used to let potential underwriters know who they would be reaching with their funding. It also used ...