Images and video must be considered when crafting an SEO plan.

Last year, the search marketing landscape changed significantly when the big engines started integrating images into regular organic search rankings. Experts agree that blended search is here to stay, providing increased opportunity to use both still and video images to boost visibility and drive traffic and relationships.

"Motion and still images are valuable," says Amanda Watlington, owner of marketing consultancy Searching For Profit. "Somebody might not read ...