Company: Animal Planet
Campaign: Wild Recon
PR Team: Internal and Middleberg Communications
Launch: January 4
Objective: Animal Planet is introducing a new personality, Donald Schultz, as it launches his new series, Wild Recon. The show follows the South African reptile expert as he tracks down snakes for scientific research.
“For Animal Planet, it's one of the new directions,” says Brian Ely, director of communications at the network. “It's a new take on natural history, but really modernizing it to reach a younger ...