Sometimes we in PR lose perspective. For starters, I always get a kick out of the fact that every other PR person I meet represents an entity that's invariably the “second largest” something, somewhere. As in “we're the third largest manufacturer of industrial carpeting in the world,” or “we're the nation's biggest reseller of organically generated methane gas.”
The statement is delivered without irony, and always with a dose of pride.
And then there is the publicity obsession. When I was an ...