When Sesame Street first debuted on PBS in 1969, it was one of only two programs geared toward preschool-age children; the other was Mister Rogers' Neighborhood. Fast forward nearly 40 years and more than 4,000 episodes, and today Sesame Street is just one of at least 47 programs on six competing networks, including Noggin, Disney Channel, Nickelodeon, and Nick Jr.
But for Sesame Workshop, the nonprofit company that produces Sesame Street, it isn't just about audience numbers; an equally important ...