Company: LG Electronics USA
Campaign: LG US National Texting Competition
PR agency: Ogilvy PR Worldwide
Launch: October 26
Objective: Five years ago, LG Electronics USA developed a contest to find the fastest and most accurate texter in the US. Since then, the LG US National Texting Competition has grown significantly.
“We feel like we brought texting to the masses,” says Carl Brown, director of trade marketing for LG Electronics MobileComm, USA. “Our goal is to keep a ...