Despite current economic troubles, consumers and corporations are investing time and money in various charities, according to the 2008 PRWeek/Barkley Public Relations Cause Survey.
For 12 years, General Mills has invested in “Box Tops for Education,” a cause marketing program that has raised $250 million since its inception. Part of this success is likely due to the fact that it is based on a simple, engaging, and effective idea.
Students, parents, and teachers buy selected products, send in the box tops, ...