In an ongoing effort to reach multicultural audiences, some companies are looking to cause-related initiatives.
A few years ago, after a more than 20-year relationship with the National Council of La Raza (NCLR), a US-based Hispanic civil rights and advocacy organization, Allstate saw the opportunity to take that partnership and its work in the Hispanic community in a different direction.
After decades of primarily targeting older segments of the Hispanic population, the insurance provider wanted to shift some of that focus ...