Today's video PR campaigns must include both traditional and online components to be successful
When teens dream of becoming filmmakers, many have no idea where to turn for guidance. That's why Samsung Fresh Films, a nationwide teen-filmmakers' program, reaches out to them where they live and breathe: online.
"We were looking for a program that would allow us to market to and speak to teens in a new way," says Cinco Calfee, senior manager of strategic marketing at Samsung ...