Full disclosure: I love cause marketing. Like most people, I've had that crisis of conscience and wondered, "What am I doing with my life? Shouldn't I have a job that actually does good for the world?" That usually lasts for a week, then I get my bills and snap back to reality. So, it's no surprise that of all the surveys I oversee during the year, the Cause Survey is the one with which I identify most.
Part ...