From basketball to badminton, table tennis to tae kwon do, "more" is the word that can be adequately used to describe NBC's planned coverage of the 2008 Summer Olympic Games in Beijing. The network, along with other NBC Universal networks, is planning about 3,600 hours of coverage on NBC, USA, Oxygen, MSNBC, CNBC, and Telemundo.
That coverage will go well beyond wins and losses, statistics, and medal counts. If recent Olympics are any indication, NBC will portray Olympic competition as ...