Once a nice add-on, digital prowess is now key to an agency's capabilities. Keith O'Brien reports, and PRWeek staff explore individual agency performance in profiles
At Fleishman-Hillard's annual leadership conference, where the agency's top 250 employees meet to discuss issues affecting the business, the theme this past February was "Switch on. Brilliance."
"The vast majority of the meeting was about how interactive media and the digital world is our new oxygen," notes Dave Senay, Fleishman-Hillard CEO. "Understanding how to integrate ...