PRWeek salutes your tenacity, creativity, and word play, Alicia Keys. The only problem with your Digital Life Sacrifice campaign is that you really can't generate awareness these days by sacrificing digital life.
Starting December 1, on World AIDS Day, the musician asked social media-saturated stars such as Kim Kardashian to avoid the digital landscape and succumb to a "digital death." They were asked to do so until fans could raise $1 million for Keys' Keep a Child Alive HIV/AIDS charity and ...