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A different view of the Super Bowl

Brittaney Kiefer

February 01, 2012

Company: Innerscope Research
Campaign: Super Bowl campaign
PR agency: Conover Tuttle Pace
Launch: February 5

Objective: Participants in an annual Innerscope Research study will experience all the norms of Super Bowl Sunday – friends, snacks, and beer – but they'll also wear sensory belts that monitor their heart rate, perspiration, and movement during the big game's commercials on February 5. The yearly study on Super Bowl ads highlights a technology Innerscope developed to analyze emotional responses to media.

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A different view of the Super Bowl

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