A different branding strategy comes together at Applebee's
Applebee's, which positions itself as the neighborhood food joint, is undergoing a rebranding campaign and announcing a new tag line: "Together is good."
McCann Erickson, the chain's new creative AOR, has helped develop several new brand elements, including an updated logo, new menu design, and fresh uniforms for restaurant associates. Also, the Applebee's logo, now animated and capable of "speaking," will be referred to as the company's "Spokesapple."
"The apple has always been a part of our ...