How do you achieve results in Washington? The best answer: don't use a boilerplate Beltway strategy. Bolster your outreach to senators and representatives with PR targeted to their bases back home. Seek media hits that leap from one medium to another. And build coalitions across ideological lines.
In short: Go local. Go viral. Go left and right. That bipartisan - and barrier-breaking - strategy used to be a novelty. It has now become a necessity.
The ...