Client: Quill.com (Lincolnshire, IL)
Agency: Olson (Chicago)
Campaign: Dunder Mifflin Paper Launch
Duration: November 28, 2011 - December 15, 2011
Budget: more than $150,000
A division of Staples, Quill.com sells office products to businesses. While considering how to differentiate in the paper category, CMO Sergio Pereira got the idea to launch Dunder Mifflin paper, named after the fictional paper company on “The Office.” The company was willing to take the risk and a licensing deal was secured ...