Universities across the country are recognizing the importance of offering students courses in multicultural communications.
In 1984, Felipe Korzenny, PhD, was a professor of communications at San Francisco State University when companies such as Procter & Gamble and Levi's began asking him for help in reaching diverse markets. His work eventually grew into a company called Hispanic & Asian Marketing Communication Research and Korzenny gave up teaching to attend to the booming business (it merged with market research firm Cheskin ...