NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.
Over the past 16 years, NetApp (formerly known as Network Appliance), a data-management solutions provider, has built a successful business, operating in more than 100 countries and posting nearly $3 billion in revenue last year.
Extensive research, however, revealed that the company wasn't connecting with one of its primary audiences. NetApp product users loved the company and were extremely loyal, but ...