Clients: Nicholas Kristof and Sheryl WuDunn (New York)
Agency: Waggener Edstrom Worldwide (Seattle, WA) and Fenton Communications (New York, NY)
Campaign: Half the Sky Movement: Turning Oppression into Opportunity for Women Worldwide (book launch
Duration: July – September 2009
Budget: $135,000 (Web site and online components - $75,000; NGO outreach - $60,000)
Pulitzer Prize winning journalists Nicholas Kristof and Sheryl WuDunn didn't want to simply promote their new book Half the Sky: Turning Oppression into Opportunity for Women Worldwide (published ...