In terms of generating Internet buzz, the front-page New York Times Magazine essay penned by former Gawker editor Emily Gould, which was featured prominently on the newspaper's Web site, would generally be considered a homerun.

Published online the week before its May 25 printing, the first-person account of Gould's odyssey from publishing house associate editor, to blogger and pseudo-celebrity, to scorned lover of fellow Gawker scribe Joshua David Stein generated more than 1,200 comments and the attention of ...