Company: Mary Kay
Campaign: You Are Beautiful
Agency: Lopez Negrete Communications
Launch: December 8

Objective: Mary Kay and its nonprofit The Mary Kay Foundation will launch the second annual “You Are Beautiful” effort this month to support domestic abuse awareness and prevention among Latina women in the US. The company will travel to women's shelters in Los Angeles and Washington to host parties and makeover events for domestic abuse survivors. Last year, company representatives visited New York, Miami, and ...