Many years after corporations set up real estate on the nascent World Wide Web, tech enhancements have made many tools available to corporate communicators: online press rooms, video, customized looks based on a visitor's geographical location, and many more features too long to list here.
 
All new technologies, it seems, exist as toys for the corporate communicator, and I've definitely seen some brands and companies use these elements to their greatest potential. But these elements are most irrelevant ...