WASHINGTON: The Fix the Debt organization has brought together the CEOs of more than 80 US corporations, such as Delta Airlines, Goldman Sachs, and Microsoft, to urge Congress to pass legislation to reduce the federal deficit.
Campaign organizers have raised more than $30 million to boost awareness. Promotional efforts include social and traditional media outreach, grassroots mobilization, and a paid media component. DCI Group, Glover Park Group, and Dewey Square Group are supporting the campaign.
The chief communicator behind the initiative ...