['08 rank - not ranked]
In an industry ravaged by the recession, Ford stands out as the only Big Three US automaker to forego federal aid. With President Obama's federal fuel economy mandate top of mind, Ford's V-6 EcoBoost engine, which will improve fuel economy by 20%, should be in 90% of its models by 2013. These are two huge points around which Ray Day is basing a strong credibility message. Ford also continues to bolster its Web presence – as ...