DALLAS: 7-Eleven hopes its new CSR campaign launching Tuesday will result in younger consumers becoming fans of its coffee.
As part of the year-long “7-Eleven Coffee Cup with a Cause” campaign, the retailer will introduce limited edition 20-ounce coffee cups designed by entertainment and sports celebrities that will be sold in its stores. Proceeds from the cups, which can be filled with any 7-Eleven hot beverage, will go to the celebrity's charity of choice. The retailer has pledged a minimum of $250,000 for each charity, ...