CAMBRIDGE, MA: MediaMap and Bacon's Information last week announced the launch of ww.EdCals.com, a web site allowing subscribers to access the editorial calendars of more than 54,000 US publications.
By linking web search technology to research compiled by Bacon's and MediaMap, EdCals.com provides detailed information on publicity opportunities, as well as contact information and publication descriptions.
The concept was simple, according to MediaMap VP of business development Peter Granat. 'We wanted to be the Yahoo! of editorial calendars.'
Granat said ...