1. The Dark Knight
After Heath Ledger's unexpected death, Warner Bros. continued with the film's marketing, focusing on his Joker character. Fans flocked to theaters and saw one of Ledger's best performances.
2. Cloverfield
Sparse details put the marketing in the less-is-more category. But it all built buzz for JJ Abrams' project, which earned more than $46 million in its first weekend.
3. Sex and the City
By positioning the film as the place for a “girls' night out” and ...