Charlotte Otto's power is probably greater than any other corporate communications executive for the simple fact that she oversees PR for 22 billion-dollar brands. She is a thought leader who helped give every PR pro the ammunition needed to walk into the C-suite and say, “PR is as effective as advertising, and I can prove it.” She was the driving force behind P&G's landmark research effort that showed that not only could PR's effectiveness be measured, but also that within ...