Taylor unveiled a new brand and logo in 2007 as it continued to refine its emphasis on entertainment, lifestyle, and sports PR.
Less was more for the former Alan Taylor Communications, as Tony Signore, CEO and managing partner, says the client base has been trimmed of short-term contract relationships in lieu of long-term commitments to 22 global brands, including MasterCard, Microsoft, Diageo, Allstate, and Staples.
"We [can now] play a more integral role in [clients'] overall marketing mix," Signore says. Forays into ...