Peppercom's reputation in the high-end corporate space might make the firm a tasty acquisition target, but firm principal, Steve Cody's ambitions are firmly client-focused.
"Harold Burson has always talked of getting very close to the client customer, and we're focusing more on that consumer decision-making space," says Cody. This means more integration between digital and traditional PR solutions, more blogging and podcasting, and creating unique services "that are in the embryonic stage, but predicated upon the impact digital has had on ...