Ogilvy PR is one of the few agencies that has a meaningful presence in every global region, and multi-region wins for the firm in 2006 show that its wayfarer spirit is providing great returns.
Another 2006 highlight, Marcia Silverman, global CEO of Ogilvy, says, was her firm's much closer alignment with sister companies Ogilvy & Mather and OgilvyOne on about 20% of its business.
"The big brands seem to be interested in integrated work, which is exciting," she says. "That doesn't ...