In winning half of the new-business accounts it went after, Ray Kotcher, Ketchum CEO, says 2006 was "our best new-business year ever."
In 2007, he says Ketchum will have announcements in word-of-mouth marketing while continuing to build out adjacent businesses like entertainment and experiential marketing.
"You'll see us continue to look for those specialties that can stand on their own in their markets, but also add value to the core of the agency," he says.
Kotcher says one of the things he's ...