As PRWeek's Small Agency of the Year, DG&A is focusing on moving to what David Grossman, the firm's president, calls "the next level" - a goal that he sums up in terms of getting deeper into the organizations his agency serves, and engendering leadership skills.
"Those [business leaders] on the front lines of communication, that need the most direction, are often being led by those [with] the least ability," he says.
Plans for the coming year include the rollout of a ...