DKC transitioned out of lower-fee sectors, such as film and event publicity, in favor of corporate work, while phasing out short-term projects.
"We did leave money on the table as we refined our client scope," Sean Cassidy, president, says, avoiding projects in the three-month-and-less range in favor of six-to12-month tasks. However, that didn't extend to crisis management, which may still be short-term, but is lucrative, he adds.
From successful campaigns for powerful brands from Microsoft to Delta Airlines, to warming up in ...