GSK loss and Orlando-office closure hurt, but CKPR still recorded double-digit growth thanks to growth elsewhere.
Tightly integrated with its parent ad agency, which has grown 40% over the past two years, the relationship is seemingly a mutually beneficial one. "We clearly established that we were a 360-degree agency," says Joel Curran, SVP/MD, explaining that the work bears this out, as does the agency's increased interaction with CMOs.
While some see CKPR as just an arm of CK, Curran sees it ...