There's something to be said for a firm that can pull off a Teen Tobacco Prevention campaign in Big Tobacco's shadow.
"It was like trying to execute a beer prevention campaign in Milwaukee," CEO Ken Eudy says. "But some 30,000 teens last year did not start smoking as result, so it was one of the really gratifying moments."
Recruitment and retention are still priorities, despite having added 16 new bodies, "but we're facing the same challenges as other firms," Eudy says. ...