Despite Mark Penn's close ties to a campaigning Hillary Clinton permeating much commentary about the agency, he put a lot of initiatives in place in his first year as CEO.
Penn, worldwide president and CEO, says the solid growth in 2006 hinged on a new strategy he announced called DIGS - digital integration, global, and strategic - to allow both staff and clients to benefit from an integration of Burson's various areas of expertise, from grassroots outreach at Direct Impact to ...