The 2006 PRWeek/Cymfony Corporate Survey reveals that communicators on the corporate side are grasping the importance of new media and measurement - but not everyone has jumped in with both feet.
Corporations will sometimes say they run their communications like a political campaign, meaning they seek to emulate the intuitive, quick-thinking, fast-paced momentum that defines that culture. But what some companies may not realize is how much the political world depends on metrics, and not just instinct.
As Republican National Committee chairman ...