Gamasutra, September 4
What is the 1UP Network, and what are its media goals?
Jason Freidenfelds: It's the leading integrated media network for gamers. Our media goal is to drive awareness of our publications and Web sites among gamers - especially the 18 to 34 male demographic - as well as among the advertisers who want to reach that group.
What made a podcast on Gamasutra such a good placement for 1UP? How did you pitch the editors there?
Freidenfelds: Gamasutra ...