TAMPA, FL: 1800hotels.com hired French/West/Vaughan as its global AOR to handle an $11 million integrated marketing account, following a competitive RFP process in the US. The agency will handle PR duties, as well as advertising and online marketing. The RFP follows the Dublin-based company's introduction in the US market last January.
“Planning is very much [focused on] overall brand awareness,” said Graham Peakin, CEO at 1800hotels.com. “At the moment, there can be confusion between us and Hotels.com. We would like ...