The likeable Mike Fernandez is leading a complete strategic overhaul at State Farm, as the insurance giant relies less on its core Baby Boomer- generation customers and more on developing audiences in the Hispanic and other diverse populations that are growing fast in modern America.
  
Working with a team of nearly 200 communicators at one of the largest insurance companies in the country, Fernandez's communications strategy and approach impacts countless employees, partners, agents, and consumers. Additionally, he ...