Tech PR's story over the past 10 years is defined by tales of hype, fallout, and ultimate maturation – the parabolic boom and bust known to all.
Today the industry is structured and solid, marked by a dedication to measurement and helping clients realize sound business goals. But the industry barely survived the cataclysm in 2001.
PRWeek's 2000 hi-tech rankings issue stands as an artifact to the spectacle. Fleishman-Hillard – number two in the 1999 hi-tech ...