Participants:
Joe Baerlein, president, Rasky Baerlein Strategic Communications
Clayton Boyce, VP of public affairs, American Trucking Associations
Sean Crowley, marketing-communications director, Environmental Defense Fund
Brendan Hurley, SVP of marketing and communications, Goodwill of Greater Washington
David Laufer, principal and founding partner, Forum Strategies and Communications
Stephen Manfredi, associate director, White House Office of Strategic Initiatives
Jeff Mascott, managing director, Adfero Group
Lance Morgan, chief communications strategist, Powell Tate
Ted McKenna (PRWeek): An obvious development is new media. Could anyone provide an interesting example or specifics about how ...