The core fundamentals of public affairs haven't changed, says Hyde Park Communications CEO Jeff Sandman. Clients need smart, crisp messaging that appeals to the target audiences, whether they're lawmakers, regulators, the media, or the general public.
What has changed are the tactics used for campaigns – something affected greatly by the explosion in social media. Ten years ago, some campaigns still encouraged people to call 900 numbers that would send faxes to members of Congress.
“Now, no one ...