Participants:
Carol Cone, Chairman and Founder, Cone, Inc.
Jim Duffy, SVP at MWW Group.
Mike Swenson, president of Barkley PR
Julie Bizzis, Global Director, CSR, Whirlpool
Robyn Jenkins Blum, corporate PR manager (oversees CSR PR), Cisco
PRWeek: So let's talk about what CSR campaigns looked like 10 years ago. Who has some initial thoughts?
Carol Cone (Cone): Cause went mainstream in the 90s. In fact, we renamed the practice of cause-related marketing “cause branding” as companies moved from transactional promotions to more long lasting campaigns, such as ...