Participants:
Adam Schiff, SVP, DKC
Catherine Frymark, SVP, communications, Discovery Communications
Gina Stikes, director of marketing, MSNBC.com
Jennifer Martin, director of PR, CNN
Lloyd Trufelman, CEO and president, TrylonSMR
Aaron Kwittken, managing partner, Kwittken & Co.
Frank Washkuch (PRWeek): So, to start out, it's somewhat undeniable that the media world has been in a state of flux for the past five years - at least - with the decline of print, social networking, and an increase of importance of ...