Participants:
Nancy Bacher Long, president of public relations, Dorland Global

Shannon Troughton, VP of public relations, WellPoint

Bill Martin, president of global health, Cohn & Wolfe

Susan Goldstein, managing director of the global healthcare practice, Ruder Finn

Laurie Hurley, managing director of the New York office, Resolute Communications

Farnaz Khadem, director of corporate communications, Invitrogen

Chris Loder, director of worldwide communications, Pfizer

Lisa Davis, VP of corporate communications, AstraZeneca

Jaimy Lee (PRWeek): On a general level, what do you think will be the biggest driver of change for ...